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Product Management

Sample articles from andrewchen

Growth Hacker is the new VP Marketing
The new job title of “Growth Hacker” is integrating itself into Silicon Valley’s culture, emphasizing that coding and technical chops are now an essential part of being a great marketer. o For the first time ever, superplatforms like Facebook and Apple uniquely provide access to 10s of millions of customers o The discipline of marketing is shifting from people-centric to API-centric activities